Marketing Basics

Separating Fact from Fiction: Common Marketing Myths Debunked

Kate Lloyd

Sep 29, 20233 min read

Separating Fact from Fiction: Common Marketing Myths Debunked

We work with a variety of businesses every day, and it is always interesting to hear their initial thoughts on marketing - what it means,...

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7 budget friendly marketing hacks that won’t break the bank.

Zoe Everson

Apr 14, 20232 min read

7 budget friendly marketing hacks that won’t break the bank.

Marketing is expensive, right? Wrong! You do not need to set aside half your monthly budget for marketing. There are plenty of free or...

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4 pitfalls of not researching your target market

Kate Lloyd

Feb 21, 20232 min read

4 pitfalls of not researching your target market

In today's highly competitive business landscape, it's more important than ever to conduct thorough market research to understand your...

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Kate Lloyd

Jan 12, 20232 min read

6 benefits of having a Wix website

Wix is an innovative website building platform that allows businesses to create professional, high-performing and functional websites...

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Why understanding your audience is so important

Kate Lloyd

Jan 8, 20232 min read

Why understanding your audience is so important

When it comes to successful marketing strategy and planning, identifying and understanding your audience is essential. Without thorough...

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4 new ideas to try out in your marketing plan for 2023

Kate Lloyd

Jan 3, 20232 min read

4 new ideas to try out in your marketing plan for 2023

New Year's Resolutions are in full swing, and you know what that means: it's time to start thinking about how your marketing plan is...

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2022 Advent Calendar: Marketing Tips Edition

Kate Lloyd

Nov 29, 20224 min read

2022 Advent Calendar: Marketing Tips Edition

The holiday season is upon us and that can only mean one thing... time to start handing out presents! So, here's our gift to you. 25...

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How your small business can improve its Digital Marketing and Social Media presence

Kate Lloyd

Nov 14, 20222 min read

How your small business can improve its Digital Marketing and Social Media presence

As a small business owner, you know that marketing is key to your company’s success. You may not have the resources of larger companies,...

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5 things to think about when writing a press release

Kate Lloyd

Aug 26, 20222 min read

5 things to think about when writing a press release

A press release is your opportunity to be heard, and to tell your story in your own words. It will be sent out to publications, published...

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Kate Lloyd

Aug 3, 20223 min read

The benefits of employee advocacy

Who knows your company and the work that you do better than the people who do that work? Your employees! Not only are they great...

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Zoe Everson

Mar 23, 20223 min read

5 tips to keep your newsletter out of the deleted folder

Email newsletters can be a fantastic way to share stories, news and information with your audience. They give you an opportunity to get...

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Kate Lloyd

Apr 29, 20214 min read

Digital marketing FAQs

When it comes to digital marketing, or in fact any marketing, there’s very rarely an absolute right or wrong answer or a perfect way to...

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10 checks you need to make before pressing send on your next email campaign

Kate Lloyd

Mar 19, 20214 min read

10 checks you need to make before pressing send on your next email campaign

We’ve all been there – you hit send on an email, instantly notice a mistake and frantically try to recall your message. It is times like...

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Kate Lloyd

Mar 10, 20213 min read

The importance of hashtags

Struggling to grow your audience and lacking engagement with your followers? Then hashtags are your new best friend. With constant...

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Kate Lloyd

Jan 20, 20214 min read

Top 5 marketing trends for 2021

Getting your marketing plan together for 2021 should be a key priority for any business – but where to start is the question? Developing...

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Should I blog? Top reasons for giving a blog the thumbs up

Kate Lloyd

Jul 2, 20203 min read

Should I blog? Top reasons for giving a blog the thumbs up

Lots of our clients ask us whether they should have a blog on their website. They wonder if it’s worth it, how much time they’ll need to...

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Website checklist: A best practice guide

Kate Lloyd

May 12, 20203 min read

Website checklist: A best practice guide

Your website is your business' window to the world. Does it do what you and your visitors need it to do?

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