Personal branding is the process of building a brand around your own name, skills, and personality. It's about crafting an image that...

The holiday season is upon us and that can only mean one thing... time to start handing out presents! So, here's our gift to you. 25...

As a small business owner, you know that marketing is key to your company’s success. You may not have the resources of larger companies,...

There are a lot of great tools out there for marketers, including social media scheduling sites, email marketing systems, and simple...

It’s spooky season, the shops are lined with pumpkin shaped memorabilia, and Hocus Pocus 2 is breaking Disney’s record for ‘most streamed...

A press release is your opportunity to be heard, and to tell your story in your own words. It will be sent out to publications, published...

Have you ever looked at LinkedIn and thought "how can I generate new business leads here?" A common mistake that people make when they...

I have just completed my first month here at KopyKat and I am learning what it really means to be a digital marketer. Creating graphics...

Who knows your company and the work that you do better than the people who do that work? Your employees! Not only are they great...

My name is Brendan and this week I started my new apprenticeship at KopyKat Marketing and Communications. I recently left Lydiard Park...

LinkedIn is the largest professional sharing site with 810 million members. Originally set up in 2003 as a platform for business...

Email newsletters can be a fantastic way to share stories, news and information with your audience. They give you an opportunity to get...

Digital marketing is always changing and evolving, but 2022 will likely hold some dramatic changes. Businesses and brands must not only...

Let’s make January easier. Today, it’s no longer just about the art of finding your happiness. It’s also the art of making your days at...

Although creating a Facebook page may seem simple at first, you may find yourself struggling to navigate your way around the site to...

When it comes to digital marketing, or in fact any marketing, there’s very rarely an absolute right or wrong answer or a perfect way to...

We’ve all been there – you hit send on an email, instantly notice a mistake and frantically try to recall your message. It is times like...

Struggling to grow your audience and lacking engagement with your followers? Then hashtags are your new best friend. With constant...

Getting your marketing plan together for 2021 should be a key priority for any business – but where to start is the question? Developing...

If you’re looking to build a website, making decisions about how to build it, who to build it with and where to host it can be really daunti