Be honest—when was the last time you actually used your marketing plan?
If you’ve ever spent weeks crafting a detailed marketing strategy, only to shove it in a drawer (or forget it exists altogether), you’re not alone.
Many businesses struggle with marketing plans that are too long, too complicated, or simply unrealistic. But what if you could create a marketing plan in just 3 hours—one that you’d actually use?
Let’s break down why traditional marketing plans fail and explore a smarter, simpler alternative.
🚨 The 3 Biggest Mistakes Businesses Make in Their Marketing Plans
1️⃣ They’re Overcomplicated
A 20-page marketing plan might look impressive, but let’s be real—you don’t have time to keep referring back to a document that feels more like a corporate report than a practical guide.
What to do instead: Keep it simple. A marketing plan should be clear, actionable, and easy to follow. Focus on the essentials: your goals, audience, key messages, and the channels you’ll use.
2️⃣ They Focus on Trends, Not Strategy
It’s easy to get caught up in the latest marketing trends—whether it’s TikTok, AI-generated content, or influencer collaborations. But if your strategy is based on chasing trends rather than achieving your core business goals, you’re setting yourself up for frustration.
What to do instead: Instead of jumping on every new marketing fad, focus on what actually works for your audience and business. Start with who you want to reach and what problem you’re solving for them—then choose the right platforms and tactics to match.
3️⃣ They Lack Flexibility
Traditional marketing plans often feel set in stone. But what happens when your business shifts, your audience’s needs change, or a new opportunity arises? If your marketing plan doesn’t allow room for adjustment, it quickly becomes outdated.
What to do instead: Your marketing plan should evolve with you. The best strategies are flexible and adaptable. A simple, streamlined plan allows you to tweak and optimise along the way—without starting from scratch.
✅ A Better Approach: The 3 Hour Marketing Plan
What if you could map out an entire marketing strategy in just three hours?
At The Marketing Takeaway, we’ll show you how to create a practical, results-driven marketing plan—without the fluff.
Here’s what you’ll walk away with:
✔️ A clear, actionable marketing strategy tailored to your business
✔️ The confidence to execute your plan immediately
✔️ A network of like-minded marketers & entrepreneurs
✔️ Oh, and did we mention Prosecco & pizza? 🍕🥂
📅 19th March 2025
📍 Old Town, Swindon
Don’t waste another day with an ineffective marketing plan. Join us and create a strategy that actually works!
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